The ongoing global race for bigger and better artificial intelligence (AI) systems is expected to have a profound societal and environmental impact by altering job markets, disrupting business models, and enabling new governance and societal welfare structures that can affect global consensus for climate action pathways. However, the current AI systems are trained on biased datasets that could destabilize political agencies impacting climate change mitigation and adaptation decisions and compromise social stability, potentially leading to societal tipping events. Thus, the appropriate design of a less biased AI system that reflects both direct and indirect effects on societies and planetary challenges is a question of paramount importance. In this paper, we tackle the question of data-centric knowledge generation for climate action in ways that minimize biased AI. We argue for the need to co-align a less biased AI with an epistemic web on planetary health challenges for more trustworthy decision-making. A human-in-the-loop AI can be designed to align with three goals. First, it can contribute to a planetary epistemic web that supports climate action. Second, it can directly enable mitigation and adaptation interventions through knowledge of social tipping elements. Finally, it can reduce the data injustices associated with AI pretraining datasets.

Identifying drivers of climate misinformation on social media is crucial to climate action. Misinformation comes in various forms; however, subtler strategies, such as emphasizing favorable interpretations of events or data or reframing conversations to fit preferred narratives, have received little attention. This data-driven paper examines online climate and sustainability communication behavior over 7 years (2014–2021) across three influential stakeholder groups consisting of eight fossil fuel firms (industry), 14 non-governmental organizations (NGOs), and eight inter-governmental organizations (IGOs). We examine historical Twitter interaction data (n = 668,826) using machine learning-driven joint-sentiment topic modeling and vector autoregression to measure online interactions and influences amongst these groups. We report three key findings. First, we find that the stakeholders in our sample are responsive to one another online, especially over topics in their respective areas of domain expertise. Second, the industry is more likely to respond to IGOs’ and NGOs’ online messaging changes, especially regarding environmental justice and climate action topics. The fossil fuel industry is more likely to discuss public relations, advertising, and corporate sustainability topics. Third, we find that climate change-driven extreme weather events and stock market performance do not significantly affect the patterns of communication among these firms and organizations. In conclusion, we provide a data-driven foundation for understanding the influence of powerful stakeholder groups on shaping the online climate and sustainability information ecosystem around climate change.